Problem
Is personal selling appropriate for your product, target market, and marketing environment? Take time to consider whether you need your own sales force or whether you can train intermediaries' salespeople to explain the product, complete transactions, and provide customer support. What issues would you face in having an in-house sales force, compared with relying on intermediaries to handle personal selling? Write 3 or 4 sentences about your ideas concerning personal selling. Jot a note about implementation if you decide to include selling in your plan.