1) What issues does a company need to consider when a competitor initiates a price change?
2) To use the Marketing Concept, a business should do the following 5 things:
3) What are the some questions that a marketing manager must address when analyzing the competitive environment and its impact on their company?
4) TRUE OR FALSE: The aim of market research is to find out who the customers are, what the customers need and/or want, where and when they want it.