ASSIGNMENT:
Create a marketing mix for McCoy's Electric. The following are examples of questions which must be answered within your marketing mix. Keep in mind; this should be a very detailed portion of your marketing plan (at 1 ½ to 2 pages). Here is an interesting website with some additional helpful information on the marketing mix:
1. PRODUCT (provides a solution to a consumer’s need):
What is your unique selling point?
What features or services make you different than the competition?
2. PRICE (represents the customer cost):
What is the value of your product/service?
The price is based on the way you are selling. Are your products exclusive or are you mass marketing?
3. PLACE (provides convenience):
Where are you selling?
Are you providing retail, wholesale, web based, or a combination of options?
4. PROMOTION (enables two-way communication):
What types of advertising will you utilize?
What are your reasons for choosing the types of advertising?