Assignment: Mission Statement
Overview
Develop and write your personal mission statement.
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.
A well-written mission statement can provide the momentum and motivation to take a company to the next level. The same is true of personal mission statement. If you thought about yourself as a company, what would you say about yourself? What values drive you? What is your marketing message? What is your reason for doing what you do?
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Competency 2: Participate collaboratively and respectfully.
o Explain how a mission statement reflects personal commitment to responsibility.
Competency 3: Communicate effectively.
o Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.
Competency 4: Plan strategically.
o Develop a personal mission statement.
Competency 5: Employ high-performance business management techniques.
o Explain how a mission statement reflects personal philosophy of quality and image.
o Explain how a mission statement reflects personal core competencies.
o Explain how a mission statement reflects personal competitive advantage.
o Explain how a mission statement identifies a target customer.
Competency 7: Use appropriate financial models and principles.
o Explain how a mission statement reflects personal economic goals.
Context
While many organizations have mission statements, few individuals do. What is the purpose of a mission statement? How is it created? What types of things should go into a mission statement?
A lot of thought and reflection should go into the drafting of a mission statement, whether for an organization or an individual. Drafting a personal mission statement forces you to think deeply about your life and your experiences and helps you identify what really matters to you. It also serves to help clarify your values and goals, which then allows you to create a strategic plan for achieving your goals.
Questions to consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
• Does there always have to be a trade-off between company philosophy and the goals of sustainability, profitability, and growth? Why, or why not?
• What are the hallmarks of an effective and robust mission statement?
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Library Resources
The following e-books and articles from the Capella University Library are linked directly in this course.
• National organization changes its name, "rebrands" its mission. (2008). Journal of Visual Impairment & Blindness, 102(6), 369.
• King, D. L., Case, C. J., &Premo, K. M. (2010). Current mission statement emphasis: Be ethical and go global. Academy of Strategic Management Journal, 9(2), 71-87.
• Cochran, D. S., David, F. R., & Gibson, C. K. (2008). A framework for developing an effective mission statement. Journal of Business Strategies, 25(2), 27-39.
• Verma, H. V. (2009). Mission statements - A study of intent and influence. Journal of Services Research, 9(2), 153-172.
• Horwath, R. (2012). Identify your purpose. Personal Excellence, 17(2), 6.
• Haylock, J. (2012). Begin with the end in mind. Chartered Accountants Journal, 91(2), 54-55.
Instructions
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.
Develop and write your own personal mission statement. Be clear about your passion, values, goals, and philosophies. Once you have your mission statement articulated, explain how it:
• Expresses your image of yourself.
• Expresses your values and philosophies.
• Identifies what you have to offer.
Explain how your mission statement answers the following questions:
• What are your economic goals?
• What is your philosophy in terms of quality and image?
• What are your core competencies and competitive advantages?
• What "customers" do you serve best?
• How do you view your responsibilities to those who rely on you?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.