Homework: Global Pharmaceutical Industry Group
The global pharmaceutical industry:
Using the case study, The global pharmaceutical industry: In the land of shrinking giants Johnson, Whittington and Scholes, Exploring Strategy 10th edition
Address the following issues
o Conduct a macro environmental analysis for the global pharmaceutical industry.
o Using the five forces model, analyse the pharmaceutical industry. From your analysis, is the industry one which you would describe at the present time as structurally attractive?
o How has the "strategic customer" evolved over time for global pharmaceutical companies? What is the impact on the industry's critical success factors?
o Based on the analyses carried out above, what is your overall view of the future prospects for the Pharmaceutical industry?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.