Homework - Brand Analysis
Directions
For this homework you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.
You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.
Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:
a) What is a brand?
b) Why is a brand important?
c) What is your favorite brand?
d) Why do people support your brand?
Write a 3 to 5 pages paper addressing these questions.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length