Problem
If a business wants the best talent the industry has to offer, it must provide a competitive benefits package. What is your demographic, aka who is your audience? A competitive benefits package is not a one-size-fits-all and largely depends on the age range of your company. For example, younger workforces will be strongly enticed by competitive financial wellness packages and single health and medical benefits. A more mature workforce might prioritise family benefits.
Considering the above, compile a set of recommendations for benefits that an organisation of your choice may offer their younger employees in comparison to those that they may offer their older employees.