Homework: The Mattel Toy Story
To be considered complete, all written homeworks must include proper citations within the body of the paper when relevant, as well as a References section. Failure to cite outside sources is plagiarism and will be treated as such! You must also include a title page. Do not include pictures or graphics. All documents must be in Word format and in APA writing styles.
Watch the YouTube video: "Mattel Execs on Toy Film Franchises: "We Create Experiences""
The introduction provides sufficient background on the topic and previews major points.
o Respond to the attached questions, using the specifications above. Each response must be at least a paragraph in length.
Task
o Which of the changes at Mattel are emergent, and which are planned? Explain in a comprehensive manner, in no less than one paragraph, whether the changes at Mattel are emergent, planned, or both.
o What is your assessment of Ynon Kreiz's changes, given the challenges facing the company? Explain in a comprehensive manner, in no less than one paragraph, your assessment of Ynon Kreiz's changes, given the challenges facing Mattel.
o What image or images of change management does Ynon Kreiz illustrate? Explain in a comprehensive manner, in no less than one paragraph, the image or images of change management that Ynon Kreiz exerts at Mattel.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.