Problem
Read Lush's Decision article "Will Lush's Decision to Deactivate Social Media Pay Off?" (and listen to the embedded podcast) and respond to the questions below;
a) After reading the article and researching Lush, what are the main elements of the brand's value proposition?
b) What is your assessment of the impact of Lush's decision to deactivate it's social media accounts on its brand loyalty and equity?
c) Apply ideas of branding, brand and line extension, co-branding and brand licensing to suggest ways Lush can expand sales and increase its brand equity.