What is your assessment of each firms future competitive


Conduct an analysis of AirAsia (Case 9), Harley-Davidson (Case 10), and Google, Inc. (Case 21). Your analysis should cover the following points:

• Compare and contrast the companies' respective approaches to developing competitive advantage.

• How are the respective companies and industries unique and how has this driven their strategic choices?

• What is your assessment of each firm's future competitive sustainability based on this analysis? Provide a rationale for your thinking.

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Business Management: What is your assessment of each firms future competitive
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