Discussion Post: Segmentation
Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.
Scenario: A new product service company's marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.
o What is wrong with the marketing assistant's segmentation of the market? Explain.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.