Problem
Attractions and events, both now and in the future, not only need to excite and surprise visitors, but they also need to have the 'wow' factor if they are to impress visitors and be world class.
Thinking about your visitor attraction and event, decide whether or not they already have the 'wow' factor, and what is it about them that gives them this accolade?
"Wow" factor: can only be experienced once you have visited the attraction or attended the event.