What is this favourable view called, Marketing Management

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What is this favourable view called

Problem: By attaching itself to products far from its origins, Tim Hortons is risking reducing the value attached to the Tim Hortons name. The strong favourable thoughts that consumers have for companies and their products is what is at stake here. What is this favourable view called? a. customer loyalty b. brand loyalty c. brand equity d. customer support e. customer appreciation

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