Business Plan:
Executive Summary:
The executive Summary provides a one to three page overview of the total business plan and should be written after all section have been completed . This summary highlights signifiant points and, ideally, create enough excitement to motivate the reader to continue reading. An executive Summary may be in the form of either synopsis or a narrative. Here the format of a synopsis summary
1 – Vision and mission What is the vision of the company? What are the strategies and philosophies in order to achiever in order to achieve this form?
2 – Company overview . What is the history of the company? What is the nature of its business? What is the legal form
3- Product and Service . What are the major products of the company? What are the product strategy and service plan ? What is the company ”s R&D Plan?
4- Marketing. What market segment will your company serve? What is the current market situation? Who are the customers ? How do you plan to attract and retain customers? What is the pricing strategy? How will the products or service be delivered to the customers.
5- Management team .Who are the major investors and management team members of the company? What are their qualifications?
6- Operating plan . What are the manufacturing operation method? What are your quality control methods ? What kinds of alliances will the company establish ?
7- Financial Plan How is the company financed? What are the future finical needs? What is the return on investment? What are the key ratios in the pro format financial statements?
Vision and Mission Statement:
This firm”s mission concisely describe the intend strategy and business philosophy for making the entrepreneur”s vision a reality. In a few sentences, it should be convey how to combined efforts in all areas of the business will move toward its goal . In addition , it should distinguish the firm a from others.
1 – In one sentence, please describe the vision of your company .The vision should be the binding of your company that motivates people in all areas to build a company to last
2- What is the philosophy behind your business? What strategies will you employ in order to achieve the vision of the company?
3- What are the specific goals and objectives of the company?
4- What benefits will company bring to the customers, employees and the society?
Company Overview:
This section explains the type of company , such as manufacturing ,retails, or service. The overview also provides background information on the company if it already exists, and describes the proposed from organization.( ie sole proprietorship,partnership, or corporation)
1- What is the name of the company and where is located ? Where is it chartered?
2- Briefly describe the history of the company. Where the company was founded and what has been achieve up to date? What changes have been made in structure and /or ownership ? What stage of development is the company in?What are its objectives?
3- What is the current situation of the industry? What is the projected development of the industry?
4- What is the nature of the business ? What is it primary product or service? Who are customers ? What distinguishes its product from those of the competitors.
5- What is the legal form of the organization ,sole proprietorship , or corporation? Does the firm intend to become a publicly traded company or an acquisition candidate?
Products/Service Plan:
This section describes the product and/or service and points out any unique features of those products and services. The product and service plan should explain why the people will buy the product or service. This section should offer the following descriptions : product and /or services, features of the product or service providing a competitive advantage,available legal protection( ie patents copyrights, trademarks; and dangers of technical or style obsolescence);
Product Strategy:
1- Where did the ideas for you products came from? What development stage are your products currently in, introduction ,growth, maturity or decline.
2- what are the main features of you products and what are the major benefits they offer to the customers?
3- What is your product strategy?
4- What are your commitments to R&D? Have you allocated financial and human resources toR&D/? How do you plan to align the market demand with your product development process? How will you protect your products from becoming technically obsolete?
5- What are the brands of your products? What is the rationale for choosing them?Have you applied for other legal protections such as patents ,copyrights and others proprietary rights?
6- Have you designed the proper packing, labeling and warranty plan package?
7- What is the product testing process?
Service PLans:
1- What is you customer service plan? Have you designed an effective customer evaluation and maintenance process?
2-Is there a customer system in place? What are the return policies?
3- What technological tools will you use in the customer service system? What else will you do in order to maintain a high level of customer satisfaction?
Marketing Plan:
This section describes the firm”s customers and what type of competition it will face , outlines the marketing strategy ,and specifies the firm”s competitive edge. This section should offer the following descriptions (1) analysis of the target market and profile of the target customers ,( 2) methods of identifying and attracting customers,(3) selling approach ,type of sales force, and distribution channels,(4) types of promotions and advertising,and (5) credit and pricing policies
Market Analysis:
1- Please describe the customer profile in the target market. If you want to use a segmentation strategy , also describe what segments you want to serve. In what variables will you use to identify segments? What geographical areas will you serve ? Also describe the price scenario of your products.
2- What benefit would your product or services provide to the potential customers? Refer to the product and services section of the business plan
3- What are the possible risk factors of the market environment ? Consider both economic and environmental risk factors
4- What kind of forecasting techniques will you use?
What sources of forecasting assistance have you consulted? What are the forecasting results?
The Competition:
1- What is the current industry situation and trends? 2- who are your competitors? What are their strengths and weaknesses? What distinguishes your products from theirs? 3- Who might become your competitors in the future? How will you maintain and improve your status in the market?
Marketing Plan:
1- The total product/ services. How will you transform your product or services ideas into a total product and service package? Explain the name of your products and services and the reason for their selection. What have you done in order to protect the legal and proprietary right of your product and services? What will the package of products ;look like? What kinds of warranties and repair policies will be provided?
2 – The promotional plan .What promotional strategies will be used to communicate the relevant information to the target markets? Will you use sales people or advertisement? What special selling skills will be required ? What will be the compensation scheme for your sales force? How will you decide your promotion budget? What advertising media or agencies are you going to use? Do you plan to attend any trade shows?
3- The distribution . What are the most effective distribution channels to deliver the products or services to the customers? What intermediaries are you going to use and how will you establish relationship with them? If you were going to establish your own retail stores, what would be the layout and configuration ?What is you logistic plan?
3 The pricing . What is your pricing strategy? Refer to the pricing strategies such as penetration pricing, skimming pricing , follow-the- leader pricing and so on. How would you justify it? What are the cost factors that you need to consider?