Problem
Introducing Tim Hortons in India.
I. Target market: PESTEL analysis
II.
1. Strategy >> how do you go to market?
2. Vision >> what is the vision for the company? To achieve, become what?
3. Mission >> what does the company do for others? What does it deliver?
III.
1. Distribution & Sales Channels: where and how product/service will be sold/delivered?
2. Promotion B2B: what tools/channels will you use to target your business customers/clients?
3. Promotion B2C: what tools/channels will you use to target your consumers/end users?