Problem: With the concept of customer relationship management discuss the car Brand Audivand then research Audi's social media. Look for its presence on all platforms (Facebook, Instagram, Tiktok, etc.) Which platforms does it utilize? Which ones does it not? What does its presence or absence on a platform indicate about Audi's target market?
Now look at the type of content Audi posts to its social media and its website. Find specific examples of efforts at customer relationship management as mentioned in chapter 3. Include screenshots/images of the examples with an explanation of what from the chapter they are representing.
What is the value that Audi is conveying to its target market? What about its messages indicates this?