Discussion Post
The Value of Buzz
What Is the Value of Buzz?
One of the classic debates in the popular press is whether all buzz or word of mouth-positive and negative-is good for a brand. Some feel that "any press is good press" and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.
Take a position: "All news is good news" and any buzz is helpful for a brand versus. The content of buzz can make or break a brand.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.