Assignment:
This is wrap up of all the concepts we have covered and their application using Big Auto business scenario.
Based on the concepts we have covered throughout the course, one could analyze the business scenario using the following:
Microeconomics:
• What is the underlying market structure of the business?
• What factors were critical market structure determinants?
• What is possibility of segmented market - can we assume that different segments of his business operate under different market segments - New autos, Used autos, Service, Auto parts?
• Given the underlying market structure(s) what is the optimum pricing and non-pricing strategies for each of the business segment(s).
In short, use all the other factors we considered in analyzing Week 4 proposal
Macroeconomics:
• What is the current stage of the economy in the business cycle?
• What is the current and projected future trend in GDP, Unemployment, CPI etc. How do these metrics national and local values affect business strategic direction for BA?
• What are the critical fiscal and Fed policies? Which of these are likely to affect BA's business performance locally
• How critical are other factors such as foreign exchange rate etc.