1. What is the third step in the marketing process?
A. Nurturing good customer relationships
B. Identifying market needs
C. Conducting market research and developing a marketing plan
D. Identifying target customers
E. Implementing the marketing mix
2. Which of these refers to the way in which goods are transported to a client from suppliers?
A. Telemarketing
B. Prospecting
C. Promotion
D. Logistics
E. Routing
3. Which of the following involves advertising lower prices in order to attract more customers?
A. Maximizing profits
B. Creating an image
C. Matching the status quo prices
D. Building traffic
E. Achieving greater market share