What is the task-objective budgeting method describe its, Management Theories

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What is the task-objective budgeting method describe its

Question: What is the task-objective budgeting method? Describe its two steps. The task-objective method develops a promotional budget based on an evaluation of the firm's promotional objectives. Its two steps are defining realistic communication goals and determining the amount and type of promotional activity required for each objective.

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Management Theories: What is the task-objective budgeting method describe its

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