Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
Write a 1,400- to 1,750-word paper completing the following:
Justify your choice of international market. The justification should employ specific data from research conducted.
o What is the sustainability of the market?
o What are the factors that influence your selected market?
· Trends
· Size of market
· Growth rate
· Profitability
· Select an appropriate channel strategy for both your domestic and international markets, and justify your selection
· Include pricing strategies for entering both the domestic and international markets.
· Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
o Government, political, or governing bodies
· Who are the major legal entities?
· How might they influence organizational choices?
· What are the risk factors?
o Economic
· What is the role of interest rates, exchange rates, and monetary or fiscal policies?
· How might the organization use these factors to avoid to risk?
o Innovation and technology
· What are the key innovations and technologies available to the organization?
· How might changing technologies be used to the organization’s advantage?
o Social and demographic
· How might cultural diversity be used to add value to the organization?
· What skills might organizations need to implement the strategy?
· What are the costs involved in acquiring those skills?