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What is the speakers message objective or vision if


1. What is the speaker's message, objective, or vision (if advocating change)?

2. How does the speaker establish his/her credibility?

3. How does the speaker gear his/her message to the listener?

4. How does the speaker "sell" the audience on the benefits of his/her vision?

5. How does the speaker use heavy impact and emotion provoking language?

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Marketing Management: What is the speakers message objective or vision if
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