Problem
The Philanthropy Australia hopes that we can solve the problem of raising awareness and developing a national donation model.
What is the severity of this problem? You may want to cite evidence from internal, e.g. client's organisational reports, customer feedback and survey findings, and external, e.g. industry reports, newspapers, journals and government publications, to explain that the problem is real.
What causes this problem? Analyze the drivers of the problem you explained above.