Problem
Conduct an investigation of social media to examine user-generated content related to a company of your choosing. Please select a company of interest..i.e. automotive, hotel, luxury brand etc. etc.
A. What are the trending topics on social media related to your company? (Use a free social media aggregator, such as Addictomatic or Twazzup to investigate.). List at least three topics.
B. What is the sentiment of the comments related to the company? Compare the sentiment ratio to two of its competitors. What does that mean? Show examples.
C. What other sources of user-generated content can you find on social media? Do consumer perceptions appear to be supportive? Explain.
D. Integrate your information from the preceding questions to determine whether your company should invest more heavily in the current market. What should they change? Where do you see the future of the company based on your qualitative research? What are your conclusions and/or recommendations? Justify your response using information from your search of secondary data or the social media.