Problem 1: What selection criteria does Trek utilize when it selects a new supplier or evaluates an existing supplier?
Problem 2: What is the role of the buying center at Trek? Who is likely to comprise the buying center in the decision to select a new supplier at Trek?
Problem 3: Provide an example of each of the three buying situations straight re-buy, modified re-buy, and new buy at Trek.
Problem 4: How has Trek's interest in the environmental impact of its business influenced its organizational buying process?