What is the role of strategic brand analysis, Marketing Management

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What is the role of strategic brand analysis

Problem 1: What is the role of strategic brand analysis in building strong brands?

Problem 2: Many products like Jell-O reached maturity. Discuss several ways to give mature products new vigor. How can management determine whether it is worthwhile to attempt to salvage products that are performing poorly?

Problem 3: How does improving products quality lower the cost of producing a product?

Problem 4: Why do some products experience long successful lives while others have very short life cycles?

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Marketing Management: What is the role of strategic brand analysis

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