What is the role of advertising spending in experience good, Marketing Research

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What is the role of advertising spending in experience good

1. If a firm faces asymmetric information and it has to invest in R&D to increase the probability of high quality, does this information lead to more or less investment? Discuss the effects that play a role.

2. What is the role of advertising spending in experience good markets? Are spending caps welfare increasing?

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Marketing Research: What is the role of advertising spending in experience good

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