What is the role and status of sociality in the consumer behaviour?
Social: This comprises family and their status and role.
1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.
2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.