1. Odor Eaters is a product that, when placed in a shoe, helps absorb foot odor. The maker of the product created an advertisement wherein they show a skunk crawling out of an old shoe. Using the smelly animal to symbolize foot odor, represents which step in the communication process.
a. Encoding
b. Decoding
c. Receipt
d. Response
2. What is the risk premium for a company that has a yield rate of 7.07% when the risk-free rate is 3.78%?
a. -3.29%
b. 3.29%
c. 10.85%
d. 3.78%
e. None of the above