Problem: A manufacturer of explosive gases is facing the following costs:
Set up cost: $2500
Holding cost: $2
Production cost: $0.5
Whole sale price: $0.75
Total demand: 160000 units
A retailer who buys from the manufacturer has the following costs:
Set up cost: $100
Holding cost: $2
Whole sale price: $0.75
Revenue per unit $2
Total demand: 160000 units
You may make the following assumptions:
The manufacturer's production rate is very fast and he does not incur any significant holding cost during production.
Because of safety concerns the manufacturer can't keep any inventory of gases. That is, once a production of a batch is completed it must be delivered immediately.
Q1. What is the retailer's optimal batch size?
Q2. Assuming that the manufacturer produces in batches of the size calculated in (1) what is the profit of the manufacturer?
Q3. What is the system optimal batch size?
Q4. In this case, what is the profit of the manufacturer?
Q5. What are the cost savings due to channel coordination? (Compare the costs when the batch size is the one you have calculated in (1) and (3)
Q6. Assuming the channel coordinated quantity. What is the profit of the manufacturer?
Q7. The manufacturer insists that he must make a profit of at least $15000 per year. He will not sign the deal if his profits are below this level. What is the best thing the retailer can do? (No alternative supplies are available at the time).