What is the relevance of sponsorship in global marketing, Strategic Management

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What is the relevance of sponsorship in global marketing

• How does the "standardized versus localized" debate apply to advertising?

• What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy

• What role does direct marketing have in a global company's promotion mix?

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Strategic Management: What is the relevance of sponsorship in global marketing

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