1. What are the dangers of changing the brand name of an already successful
2. What is the relationship between job burnout, job satisfaction, retention and turnover? As a manager, what kinds of things would you institute in your department to minimize burnout and job turnover?
3. Firms may be classified according to the mix of businesses owned by the firm. List and describe the major types of business mix.
4. Amazon: Identify the main stakeholder groups in your company. What claims do they place on the company? How is the company trying to satisfy those claims, and is it doing a good job? Why or why not?