Discussion Post: The Brand Is Movie American Underdog- The Kurt Warner Story
o What ad creative formats or types can brands use? What will they look like?
o What is the recommended timeline for the campaign?
o Should the brand leverage influencers? If so, how?
o How can brands measure the performance of the campaign against the primary objective?
o How can brands lean into Facebook, Instagram, and other social media platforms' features?
o What other strategies can brands leverage to effectively go to market in the holiday season?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.