How is that relevant to what we are trying to do? (Investing in Walmart)
Why is that important?
What is the reason? Outcome you want to achieve
Who is the audience, what do we want to achieve
Why does it matter? What difference does it make?
How does it change the way ppl think?
It needs to be developing a story the presentation (generating interest then showing the action of the presen)
our role is to give meaning to what we r talking about
Interpretation heavy, info lighter
each slide : why does it matter? How does it move the story forward?