Select an academic article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500 words, summarize the article, addressing the following questions:
1. What is the purpose of the article?
2. What is the thesis of the article?
3. What are the key points/facts presented in the article?
4. What are the conclusions and recommendations?
5. Is the article useful? Why or how?
6. Is the article well-written and easy to understand?
7. What is your assessment of the article?
8. Would you recommend it to others? Why?