1. What is the purpose of marketing?
2. What is the functional role of marketing in a firm?
3. How does marketing make government, business, organizations, institutions, and individuals relevant in society?
4. What role does the Product Development Life Cycle (PDLC) in marketing?
5. How does marketing benefit society without taking advantage of society?
6. How does marketing add value to all stakeholders?
7. What is the future of marketing?