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What is the purpose of market segmentation what is the

Question: Answer discussion questions 1 and 2:

1. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?

2. What is the marketing plan, and what are its major components?

Author: Pride, Hughes, Kapoor (2015/2017). Foundations of Business (5thed.). South-Western Cengage Learning

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