Question 1: What is the purpose of experiential merchandising/retailing? What are two things your retailer could do to incorporate experiential merchandising into their physical stores? Include a rationale with your answer.
Question 2: In addition to experiential merchandising, what are two other recommendations as to how your retailer could enhance the shopping experience for customers, specifically in relation to the elements of store atmospherics? Include a rationale with your answer.
Question 3: Provide two recommendations pertaining to community-oriented actions that your retailer could engage in to enhance their image. Include a rationale with your answer.