Solved: What is the purpose of environmental scanning, Marketing Management

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What is the purpose of environmental scanning

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• What is the purpose of environmental scanning? Give an example.

• Explain how consumers' buying habits may change during a recessionary period.

• Give three examples of how technology has benefited marketers. Also, give examples of how firms have been hurt because they did not keep up with the changes in technology.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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