Assignment description;
Individual Merchandising and Promotion Paper
For this homework you need to begin thinking about communicating with your consumers. Here are the questions to be addressed in this paper:
1. What is the promotion goal for your current target market and what is the promotion goal for your potential target market?
2. What promotion materials will work best to achieve these goals on what schedule for the next 12 months? Why? Prepare a 12-month schedule.
3. How will you determine what response you get from these materials?
The uploaded document will present this information answering the three questions listed above (using headings) in one page single-spaced with citations indicating which data comes from which source in the text and in the tables. MLA style. The Works Cited section and any charts, tables, or figures that are in Appendices do not count as part of the one page. You will use Arial font size 12 and have one-inch margins all around. Use separate headings for each of these pieces of information.
Attachment:- merchandising_and_promotion.rar