Assignment
Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:
Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
• Target Market
o What is a target market?
o What is the target market of the product or service selected?
o What is the importance of selecting a target market?
o What issues and questions must be considered when selecting and managing a target market?
• Branding
o What is a brand?
o Why is branding important?
o After selecting a current, common health care brand, address the following:
- What images or thoughts do you relate to that brand?
- Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
- Is the product successful?
- What is the profitability of the product and what is the effect on the bottom line?
- If this were your product or service, what might you do differently?
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.