Assignment
Write an analysis of a piece of native advertising (min: 750 words). Your analysis should include the following sections (use images as needed):
o Organization / product or service
- What is the product/service/message being advertised?
- Who is the sponsoring organization? (not where it is published)
o Publishing site
- What kind of publication is this? (news, magazine, blog, etc)
- What are the document design features of the site? What is the visual layout?
o Analysis of how advertising is native
- Demonstrate what document design features were used in the ad
- Explain what (if any) labels were used to differentiate ad from content
o Evaluation as a consumer
- What is your personal experience of this ad? Do you find it effective? Ethical?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.