1. What is the product or service you have chosen for the multiplication technique?
2. List its essential components or processes.
3. Select one component to make copies of.
a. For that component, list the characteristics that could be changed.
b. Which one of the essential characteristics did you choose and how will you change it?
(The more unusual or imaginative the change, the better the result.)
4. a. For the changed product or service, what are its benefits, markets, and values?
b. Who would want this new product or service and why would they find it valuable?
5. If you find potential value in the new product or service, can it actually be created? Is there any way to refine or adapt the idea to make its performance or manufacture better, faster, or cheaper?