Homework
Instructions
The two parts of the overall marketing plan that will be completed this week are the sections for the Target Market, and the explanation of the 5Ps (Product, Price, Place, Promotion, and Positioning). Please thoroughly addresses the following components.
I. Target Market in the Charles Town, WV area.
• Who are the residents, businesses, or groups in the Charles Town, WV area that would be most interested in minor league baseball?
• In most cases, target markets can be further broken down into smaller market segments? How does this apply to the Charles Town target market? Please explain.
II. Explanation of the 5Ps.
• In most marketing circles, these are typically referred to as the 4Ps. However, positioning, or where the product is positioned in the market, is also a crucial part of the marketing process. Therefore, please provide answers to the following questions.
o Product - What is the product or products you are selling?
o Price - At what price point will the product or products be priced?
o Place - Where will the product or be products be distributed?
o Promotion - How will you make consumers aware of the product or products?
o Positioning - Where will the position of the product or products be in relation to other competing products or services?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.