Problem: Simply talk about the good/service/idea. You may even include prototypes or samples of the product. Make sure to include the following:
Innovate software solutions:
- What's the problem/opportunity in the marketplace? (i.e. What are your potential customer's pain points or unfulfilled needs?)
- What's the good/service/solution you are creating? Tell us about the features and benefits of your good or service and how is it solving the customer's problem better than the competition.
- Who's the core customer (target market)? How are you reaching them? (i.e. how/where can they buy it and how can they become aware of the good/service through marketing channels?)
- How much does the good/service/idea cost the customer compared to the competition?
- What background do you have and what partners/resources you will gather or use to help make the business successful?
- How much funding do you need to start the business?
- What did you learn from creating a business plan?