After reading the article, please answer the following questions:
Roaring Out of Recession
Here is the link to the article:
https://hbr.org/2010/03/roaring-out-of-recession
by Gulati, R. Nohria, N., and Wohlgenzogen, F.
Harvard Business Review, March 2010
What is the problem of being too defensive? Which company was cited as an example, and what's wrong with it?
What is the problem of being too offensive? Which company was cited as an example, and what's wrong with it?
Under the combination strategy, there are nine possible combinations. Which one has the best performance? Briefly explain why and make a contrast between Office Depot and Staple.
What can you learn from the case of Target and TJX? What does it mean for customers spending on wants vs. need? What is the implication of this concept for your future business?