Assignment
Part I
A. In the vignette about Keri Lee, how have databases benefited her life? Are these benefits substantial or superficial?
B. What is a marketing database, and why are databases important to marketers?
C. What are some of the trends that have led to the utilization of marketing databases?
D. How is database marketing different from aggregate marketing?
E. What are some of the advantages and disadvantages of database marketing compared to traditional brick and mortar marketing?
F. What do you think about the concerns some consumers have about database marketing? How would you respond to those concerns?
Part II
A. What is the primary purpose of a marketing database?
B. What is the difference between a customer database and other types of marketing databases?
C. Why is it important to examine the marketing environment and organizational resources before proceeding to develop a marketing database?
D. How are database marketing strategies different from marketing programs?
E. What advantages do databases provide to marketers for implementing marketing programs?
F. Provide an example of how tactical database implementation is different from strategic database implementation.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.