Solved: What is the point of parity and point of difference, Other Management

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What is the point of parity and point of difference

Question 1. What's "the point of parity" and point of difference in the position of the iPod brand at the time the iPod was launched?

Question 2. How did this "point of parity" change from the introduction of the iPod until today? How did this affect the attractiveness of the iPod brand?

Question 3. Identify and examine key brand features ("Brand elements") of the iPod brand.

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Other Management: What is the point of parity and point of difference

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