What is the physician payment sunshine act designed to do


Problem

• What is the role of MarComm (Marketing Communications) with the PRC, and what is MarComm's connection with Sales?

• What is the Physician Payment Sunshine Act designed to do? What is its purpose?

• Does Marketing or Sales recommend the price of a drug or biologic?

• How do you think a biotech prepares its Sales Force for product launch?

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Business Management: What is the physician payment sunshine act designed to do
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