Problem:
Marketers must understand the tools of their trade. Using both the textbook and articles found in the Library's full text databases, create a report in which you address the following questions:
1. What is the overall purpose of a marketing plan?
2. List and describe the various components of a marketing strategy. (This portion of the project provides a framework for the remaining assignments in the class.)
3. How do a marketing plan and a marketing strategy fit together?
Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable.
Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.